Step into the future of digital textile printing with Epson

Sustainability and digital technologies: together for the future of textile printing

Epson has always focused on digital printing, a technology that has real and undeniable advantages in terms of environmental impact. At the same time, the issue of sustainability is increasingly associated with the development and spread of digital technologies.
Together, these two fundamental values can produce new models of industrial production consistent with sustainable development and the management of resources and energy, reducing emissions and waste that could be harmful to the environment. Let's take a closer look at their importance in Epson's strategies…

Digital printing for sustainable fashion

The decision to focus on digital printing, a technology with real and undeniable advantages in terms of environmental impact, reflects the company's commitment to a sustainable approach to the textile industry. All sustainability certifications also testify to Epson's vision.

Global sustainability strategies

The Monna Lisa series is one of the players in Epson's global sustainability strategies. The Japanese group has announced its objective of reducing CO2 emissions by the year 2030 in line with the objectives of COP 21 Summit (Paris Climate Conference, 2015) and has joined RE100, the global association of companies commited to the use of electricity from 100% renewable sources. More importantly, as stated in its Sustainability Report, Epson is committed to becoming carbon negative by 2050. This is not an easy path, but the objective can be achieved thanks to significant investments in research aimed at developing new solutions capable of reducing our environmental impact, as well as organisational models created based on the participation of collaborators and suppliers.
Carbon neutrality in digital printing

In October 2021, the Monna Lisa Carbon-Neutral Printing initiative was launched, a programme that aims to offset the carbon footprint of every Monna Lisa operating on the market. Carbon neutrality was achieved both through the cancellation of the Gold Standard carbon credits generated by a wind farm project in India, as well as the planting of zero km trees in a park north of Milan in collaboration with Rete Clima, all activities starting in 2020/2021 and then being renewed for 2022/2023.

The ethical connection between green and digital

There can be no control of our environmental impact without measuring and monitoring production and logistics flows and without fully exploiting the potential of the connectivity between machines to efficiently manage processes, optimise resources and consumption, and reduce waste and emissions. Unsurprisingly, the European Union's Green New Deal and the PNRR (Italy's National Recovery and Resilience Plan) have identified the connection between green investments and digitisation as a condition for a transition towards more sustainable economic models.

The circular economy in printing

All the models are consistent with the principles of the circular economy, which includes the key objective of evaluating the duration over time of a product that required the use of energy and resources to be created, whether it is a consumer product or an industrial product. A striking element in evaluating the performance of Monna Lisa is the long life cycle of its products. According to the producers of this technology, quantifying the average life of a machine is difficult: since their introduction on the market in 2004, over 90% of Monna Lisa printers all over the world are still active. This result was made possible by constantly monitoring the production efficiency of the machinery and preventive maintenance measures, both of which are high economic value activities in a company's budget.

Epson sustainability projects

Our environmental certifications

Digital printing: the Industry 5.0 creativity driver

Digital printing represents the future of textile printing. In fashion, a sector particularly receptive to versatility, speed and customisation, an ever-growing share of printed fabrics is produced using inkjet technology. Created to reduce the time and costs necessary for the creation of textile samples, twenty years later digital printing has undeniably assumed a fundamental role not only in the design but also the production of printed fabrics. Among the enabling factors of this technology a number of distinctive features stand out, particularly when it comes to fabric printing.

Inkjet printing improves the creativity of designers and printers as it allows the reproduction of complex and photographic designs, provides definite answers to the need for customisation and uniqueness of a product, all while guaranteeing the product's industrial reproducibility at a high quality; it is economically beneficial even for small quantities, where the reductions in waste and material are evident in favour of more efficient logistics; it reduces design and production time; compared to conventional printing, it has numerous environmental advantages, including lower water and energy consumption; faster digital process execution ensures greater guarantees for the intellectual property of the design and finally, inkjet printing requires fewer dyes and chemicals. Not to mention that today you can print on a huge range of fabrics, from natural to synthetic fibres, and from the very latest generation of artificial fibres to leather.

In short, a fabric printed with inkjet printers helps to reduce the environmental cost of the finished product, thereby increasing its level of sustainability. The economic, organisational and ecological advantages of inkjet printing are primarily recognised by printing companies, but fashion brands are also showing interest in this technology as it represents a revolution in the way fashion is designed and produced.

The advantages of digital printing

  • Creativity, customisation and uniqueness of printing

  • Greater efficiency: reduction of waste, materials, production times and costs

  • Environmental advantages: lower consumption of resources, water and energy

Digital printing: a sustainable technology

One of the foundations of Industry 5.0 is the interaction between technology and the human component, underlining the need for the latter to adopt an openness to collaboration. It guarantees humans the ability to work safely and allows them to devote their time and energy to more valuable and creative pursuits. Emphasis is placed on the support function that technology must have in design and production processes, a role that digital printing performs effectively and succesfully.

The interpretation of digital printing as an environmentally-sustainable technology is a more recent development and responds to the need for printers to reduce energy and water consumption, guaranteeing safety from a chemical point of view and limiting the amount of waste produced. In other words, it has become a technology which, perhaps in advance of others, anticipates the need for textile production that has a lower environmental impact and is able to reduce waste production, an issue linked to the circular economy and which is destined to have increasingly more weight in assessments of the environmental impact of fashion.

 
 

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